About

In this game, you improvise and riff on fake brands.

In the real world, podcast advertising is the opposite: real endorsements, true experiences, and accurate disclosures. Hosts promoting products they actually like and use is why podcast advertising works.

Podcast Advertising: The Game is brought to you by ADOPTER Media, The Podcast Advertising Agency for Brands. Learn more at adopter.media · Say hi: game@adopter.media

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The game

The perfect gift for anyone who loves podcasts, works in podcasting, advertises on podcasts, or has ever listened to a podcast. Ages 13+. Work-party safe.

• Sell the advertiser. Improvise podcast ad reads for 22 fake brands: a cellular carrier that doesn't accept incoming calls, a subscription box that mails you weather, a gym membership that donates to charity when you don't go.
• Match the podcast. Perform your read in the style of one of 16 podcasts you're suddenly hosting. True crime, comedy, sports, sleep/ASMR, pro wrestling, conspiracy, public radio, pop culture, and seven more, plus a wildcard.
• Survive the client notes. Every read gets critical guidance from a deck of 16. Spell the brand name out loud. Improvise a jingle. Give the founder an origin story. Gotta keep the client happy.

No sign-ups, no onboarding calls, no research. Just three cards and some nerve. Rules fit on one card. 2 to 16 players in party, team, and tournament modes.

Created by ADOPTER Media, the podcast advertising agency nominated twice for Best Ad Read at the 2026 Ambie Awards. Now it's your turn.

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Credits

Executive Producers

Elsie Kaplan · Adam McNeil · Tiffany Rubenstein

Game Concept

Glenn Rubenstein

Design & Production (The Hard Work, All of It)

Sherry Del Rizzo

Writers

Florian Flobo Boyce · Sherry Del Rizzo · Glenn Rubenstein

Special Thanks

Shane Estrada · Caleb Hodgson · Scott Ogden · Kelsi Schreiber · the ADOPTER Media team.

Visit ADOPTER Media