A fictional advertiser from Podcast Advertising: The Game
MIST
Weather, delivered.
A subscription box that ships you real weather — snow, sand, sun, wind, and the air itself.
- The snow is real. From Vermont. That's the whole thing.
- The lamp and fan sync to live conditions at the source — and can talk to your AC or heater.
- Every box ships with real destination air, captured with proprietary scent technology. It hisses.
- The sand is imported. Your beach is wherever you're standing.
- Code FORECAST — 20% off your first climate. Cancel anytime; the weather keeps changing anyway.
Five angles for your read
Personal
You moved for the job. You did not move for the weather. MIST fixed the part you could fix.
Feature
Lamp, fan, air, and a bag of something from somewhere. Everything talks to everything. The snow does not talk.
Sensory
Open the canister. That hiss is Tuesday morning in Lisbon. Breathe before it's gone; it's gone in about four seconds.
Lifestyle
People who subscribe to MIST have a beach. It is in the hallway. They are fine with that.
Problem
Weather happens to other people, elsewhere, at inconvenient times. MIST schedules it. Yours arrives Thursday.
What's in the box
- Vermont Snow
- Real. Cold. Ships in a cooler that is definitely not a cooler of slush.
- Wind
- A box fan. We have positioned it as wind.
- Golden Hour
- A lamp that syncs to the sun at the source, for people who keep missing it.
- Jamaican Sand
- Imported. Your beach is wherever you're standing.
- Destination Air
- Captured on location with proprietary scent technology. It hisses.
From the founder
"Home is a place. Weather is an event. You can ship an event."
Do not say
- "It's just a fan."
- "Snow is free outside."
- "This is a cooler of slush."
- "Puddle."
MIST is one of 22 advertisers in the deck. The other 21 are waiting on their media kits.